Hi, I’m Monday.
The best part of my work is helping people + businesses say and do the things they’ve been told they can’t.
I spent 13 years as a makeup artist in an industry that’s all about looking perfect and crafting a fantasy version of who someone is (sounds a lot like social media, right?).
In this work, my clients were mostly folks who had been taught their entire lives that what they wanted for themselves and what others wanted from them were in opposition to one another.
Time and again, clients would sit in my chair, and I’d notice a stark contrast between how they believed they should present themselves and who they truly were. Our first interactions often began with a self-deprecating joke about hoping I could “work some magic” with my makeup kit.
In those moments, I invited conversations with the person in front of me:
“How do you wish you could show up?”
“Is doing what everyone else wants really making you happy?”
I wasn’t angry at my clients, but I was deeply frustrated by the societal pressures that led them to believe they needed to be covered up, toned down, or fundamentally changed.
I was also frustrated by the perceptions surrounding the industry I worked in. The work I did really mattered to me and often made a big impact on the lives of my clients, but because I worked in the beauty industry my work was often trivialized by people who didn’t understand it was much more than making people pretty—it was about understanding people. In marketing my own business, I put my values and passion above simply showing I could do makeup, and the right people became my loyal clients.
This fueled a shift in my mission. I began to focus more on deconstructing what others told clients was the “right” way to look. I sensed this would lead me somewhere beyond the world of makeup artistry, but I wasn’t sure where.
Then the pandemic struck, and doing makeup was not an option for the foreseeable future.
During this time, I connected with a group of women business owners struggling to market their businesses on social media. The disconnection they felt between their true selves and the personas they thought they needed to project in order to be successful mirrored that of my former makeup clients.
I made it my mission to help them show up with authentic passion for their work and create content that reflected their values—not just what was safe or standard in their industries.
Great news: Nobody died from showing up as themselves! In fact, it attracted the EXACT right people who needed them and their work. Together, we encouraged my clients to get brave and share what matters most to them, allowing their audiences to see them as the trusted professionals they truly are.
Alongside business owners of any gender and background, I now work to reshape the norms of digital marketing and copywriting by helping clients find their Mic-Drop Messaging and show up online without feeling the need for filters or extravagant backdrops.
I believe this authenticity is everyone’s truest and most powerful selling point. By valuing genuine connection over superficial approval, such as follower counts and vanity metrics, I support my clients in demonstrating that their business is the one their future clients have been searching for.
I wholeheartedly believe that if you’re a business owner, what makes you stand out isn’t how often you post or the size of your email subscriber list. What makes your business unique is YOU and the journey that led you to do the work you do.